SEO, or Search Engine Optimization, is the process of optimizing your website to rank higher in search engine results. It’s important because it increases your visibility online, driving more organic traffic to your site and helping potential customers find you easily.

Social media marketing helps you connect with your audience, build brand awareness, and drive traffic to your website. It allows for direct engagement with customers, fostering loyalty and providing valuable insights into their preferences and behaviors.

PPC (Pay-Per-Click) involves paying for ads that appear at the top of search engine results, while organic search is the unpaid, natural ranking of your site based on SEO efforts. PPC delivers immediate results, while organic search is a long-term strategy for sustainable growth.

Content marketing is essential because it helps build trust with your audience by providing valuable, relevant information. It positions your brand as an authority in your industry, driving engagement and encouraging conversions through informed decision-making.